Summary:

Join us for a fascinating and thought-provoking exploration of old vines and old-vine wine. Master of Wine and co-founder of The Old Vine Conference, Sarah Abbott will explore the genetic, cultural, ecological and qualitative value of old vines and heritage viticulture, and will explain why the old-vine-wine category has gathered so many influential advocates in recent years. Abbott co-founded The Old Vine Conference in 2021, a non-profit event, marketing and research organisation founded to help create a global category for old-vine-wine. 

During this webinar you will:

• Learn how old-vines are defined and protected by collectives and industry leaders around the world
• Explore the nexus of history, farming, place, winemaking, and culture that makes old vines our most underrated fine wine resource
• Hear what the research into old vine genetics, cultivation, physiology and fruiting tells us about the value of old vines
• Discover how the old-vine movement is bringing together leading producers from every part of the world to ensure that the genetic and cultural value of heritage vineyards is harnessed to secure the future of wine
• Learn more about The Old Vine Conference and producer old-vine organisations around the world, and how you can get involved to support the preservation of this vital resource for the future of wine

For more information about The Old Vine Conference visit:

www.oldvines.org

@ouroldvines

(Photo by Villa Bogdano)

About Sarah Abbott MW

Sarah studied Classics at University and took a Post Graduate Diploma at Durham Business School before joining the wine trade in 1996. Whilst her core wine training was in Bordeaux, Burgundy, and Barolo, she has a great passion for the new frontiers of wine. She has advised the National Wine Agency of Georgia for 5 years and runs the UK market development program for Georgian wine in the UK. She became a Master of Wine in 2008.

She is Committee Judge (one of 6 head judges) of the International Wine and Spirits Competition, one of the world’s largest wine competition, as well as judging competitions globally, from London to Tbilisi to Melbourne. She has taught WSET courses, and ran the second year course days for Master of Wine students for 2 years.

After 10 years working for wine importers, Sarah founded her business, Swirl, in 2006. Swirl delivers marketing strategy and activation for wine producers and trade bodies from France, Italy, Turkey, Georgia and Japan. In 2021 she co-founded The Old Vine Conference, a non-profit working with entities around the world to create a global category for wine from heritage vineyards.